DiGi.com Berhad - Annual Report 2013 - page 26

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SUSTAINABILITY
Our Sustainability Approach
DiGi is committed to driving responsible and sustainable
business practices throughout its organisation. This is achieved
by ensuring high standards of governance across its entire
operations, promoting responsible business practices, managing
its environmental impact, and by extending the benefits of
mobile communications to all Malaysians.
DiGi’s philosophy on sustainable business practices is expressed
through a body of comprehensive policies and processes,
monitored across key business functions, and periodically
reported to the senior management and Board of Directors.
DiGi’s Sustainability approach is aligned to Telenor Group’s
Corporate Responsibility Strategy, Bursa Malaysia’s CSR
Framework, and the United Nations Global Compact (UNGC)
Principles. DiGi continues to regularly review its approach to
ensure that relevant sustainability challenges are addressed
across its value chain.
Sustainability Strategy
DiGi’s Sustainability strategy focuses on issues that are of high
importance to its stakeholders, and key to its long-term growth
and success. These issues are addressed through four focus
areas, namely Empowerment Through Connectivity, Ethical and
Responsible Business, Climate Change and Environment, and
Best on People.
Empowerment Through Connectivity
The company’s ambition to deliver Internet For All centers
on driving access and providing new, relevant ways to use
the internet. This year, DiGi continued to inspire positive
adoption of mobile internet services through various community
empowerment initiatives.
In season four of Challenge for Change, DiGi worked with young
developers to create new, locally-relevant mobile applications.
A total of 50 mobile apps were developed in the final phase of
the programme, from over 2,000 ideas submitted by the general
public. DiGi provided go-to-market support for seven top apps,
promoting them to its customer base, in its app stores, at retail
outlets, and over its social media properties.
As part of the programme, DiGi presented an opportunity to
the best developer team, YO! to gain international exposure
and learn from global digital service experts at Telenor’s
Digital Winners Conference in Oslo, Norway. In addition, it also
facilitated the collaboration of Redy, a social blood drive app,
with the National Blood Centre (Pusat Darah Negara - PDN).
Global exposure for DiGi Challenge for Change winners, YO!
at Telenor’s Digital Winners Conference in Oslo, Norway.
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Performance –
Based
Rewards
Work Culture
& Environment
Career
Development
Quality &
Affordable
Communications
Industry
Development
Community
Development
Consumer
Interest
Corporate
Governance
Supply
Chain
Sustainability
Environmental
Sustainability
Energy Efficiency
DiGi.COM BERHAD (425190-X)
ANNUAL REPORT 2013
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