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In November 2013, DiGi expanded the Challenge into its fifth
year. Local mobile developers are now creating apps from more
than 2,500 ideas received by the Malaysian public, and winners
will continue to receive relevant market support from DiGi and
its programme partners. The Challenge builds on an established
partnership with the Economic Transformation Programme
(ETP), the National Digital Economy Initiative (Digital Malaysia),
Google Malaysia and Microsoft Malaysia, and welcomes into
the programme new partners 1Malaysia for Youth (iM4U) and
the Malaysian Administrative Modernisation and Management
Planning Unit (MAMPU). DiGi believes that the partnership
with these select public and private organisations provides a
holistic approach to talent and content development locally,
now notably expanded with access to an additional 500,000
youths via iM4U, and a wealth of public service delivery data
extended by MAMPU.
In 2013, DiGi deepened its efforts on raising awareness and
creating safe online experiences with students through DiGi’s
CyberSAFE in Schools Programme. The focus this year was
on developing trusted ambassadors who are able to influence
students’ appreciation of cyber safety, and DiGi trained 478*
ICT and digital library teachers and education ministry staff
from over 450 schools nationwide. Upon training 15,256*
students in these schools, DiGi also published a comprehensive
nationwide survey detailing students’ level of awareness on
online safety.
For its efforts, DiGi was awarded the Best Outreach Provider of
the Year award for the second consecutive year in the Malaysia
Cyber Security Awards 2013. A teacher ambassador in the
programme, Mohd. Yusnizam bin Mohamad from SMK Ahmad in
Pekan, Pahang, was awarded CyberSecurity Ambassador of the
Year for educating over 400 students in his school about online
safety. DiGi’s CyberSAFE in Schools Programme is initiated as a
smart public-private partnership with the Ministry of Education,
CyberSecurity Malaysia and the Malaysian Communications &
Multimedia Commission (SKMM).
For the third consecutive year, we hosted the DiGi WWWOW
Internet For All Awards 2013 to recognise Malaysia’s top talents
in social media, digital content and web commerce who have
inspired others to do and achieve more through the power of the
internet. In partnership with SKMM, the expanded programme
also unveiled new exclusive learning experiences for winners,
including the opportunity to attend selected activities at the
Nobel Peace Prize event in Norway in December 2013.
Sustainability
DiGi Challenge for Change nurtures Malaysian talents to
develop local mobile content and applications.
Visit www.digicfc.my for more information.
DiGi’s CyberSAFE in Schools Programme published survey
polling schoolchildren’s cyber safety habits, in partnership
with the Ministry of Education, CyberSecurity Malaysia,
SKMM and other strategic industry partners.
* Reviewed and verified by Ernst & Young
sustainability
DiGi.COM BERHAD (425190-X)
ANNUAL REPORT 2013
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