How We Create Value Challenges in securing the capital Competition within the telecommunications industry continues to be high. Digi will need to leverage on its unique brand to cater to different customer segments in a relevant and meaningful way Prolonged lockdowns have resulted in a change in customer behaviours and accelerated the need for reliable, safe, and digital-first products and services Businesses must now adapt to the ‘new normal’ of employees working remotely, following movement restrictions due to Covid-19 Cyber security and data protection risks have become a top concern for companies as they accelerate their digital transformation Outlook - Our continuous focus: Continue to be a brand that customers trust, and therefore will prefer.We believe that customers will choose brands that operate with the highest standards and conform to the same values that they hold Continue to work towards becoming a Malaysian leader on ESG performance and standards, and to raise awareness on areas such as cyber security and data protection among employees, customers and partners Trusted brand, synonymous with high quality of service and responsible business practices Innovative products and solutions across consumer and B2B segments Innovative ways of work and modernised processes to support growth ambitions Enhanced data protection framework Robust policies and manuals governing our business Building Digi as a trusted brand and taking leading positions on ESG practices Launched innovative best-value offerings to differentiate ourselves in the consumer and B2B market Recognised as a strong brand, and a leading company in Malaysia on ESG standards and practices Launched unique and first-in-the-market propositions across consumer and B2B segments Increased digital customer interactions and advanced self-serve capabilities, making our services more accessible to customers Created digital-first customer journeys and improved self-serve capabilities through collaboration with our partners Modernised our processes and way of work to drive growth and productivity Educated employees, customers, and partners on the importance of safeguarding data privacy and security Safeguarded the integrity of our network through strengthened data protection and security initiatives Elevated the awareness on data protection and cyber security through trainings and engagements with employees, customers and partners Key Inputs Key Activities Outcomes Digi’s intellectual capital refers to our unique brand, processes and technology that differentiate us in the market. Digi’s purpose of connecting customers to what matters most is anchored on the core foundation of operating responsibly and guided by our values and way of work.Our long-standing culture of innovation,and operating with the highest standards of security, corporate governance, and sustainability are key success factors in Digi’s ability to deliver long-term value to our stakeholders and to play a leading role in setting good environmental, social and governance (ESG) practices among corporate Malaysia. Our detailed performance and outcomes created are further deliberated on the following pages. Mapping to Our Strategy and Material Matters R2 G4 intellectual Capital (Please refer to pages 38-40 on detailed description of our Material Matters) 57 Integrated Annual Report 2021 Governance Audited Financial Statements Other Information
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